The Strategy Behind Building A Thriving Online Community For Your Brand

Advertising and marketing Podcast with Jenny Weigle

In this episode of the Duct Tape Advertising Podcast, I interview Jenny Weigle. Jenny has been producing, executing, and examining techniques for on-line communities for extra than 10 years. She’s labored with far more than 100 models on many elements of their group technique and implementations, such as start, migration, programming, and arranging.

Important Takeaway:

Community is one particular of these major buzzwords ideal now. So what even is local community? Does your business enterprise will need to have just one? And what even is the profit of developing a local community in the initially location? Jenny Weigle has labored with additional than 100 makes on aspects of their neighborhood system and implementations. In this episode, she’s breaking down why it’s so critical currently to build an on the net local community of raving supporters and consumers for your organization and the most effective methods to go about it.

Queries I ask Jenny Weigle:

• [1:19] How would you outline group and how is it distinctive than my Facebook business profile or website page?
• [2:50] Do the people today who join a local community intend on participating with quite a few users or is it definitely simply because of the way the technology will work?
• [3:59] Who demands to be wondering about community — B2B models or B2C manufacturers?
• [5:58] Does the way community is utilised adjust dependent on its a modest or company-sized brand?
• [7:02] What are some of the platforms for a neighborhood that works perfectly for smaller sized companies?
• [8:51] What is some of the typical assistance you give to brands on how to get engagement in a community they are developing?
• [10:42] What are the advantages of a B2B business escalating a local community?
• [12:41] Are there upsell options in communities?
• [13:20] What are the hazards of obtaining a community?
• [14:13] How do you tactic anyone giving their sincere viewpoint in a group or community that isn’t so flattering of your product or service?
• [15:00] Should really you be curating users for a local community?
• [16:13] What have you observed folks do effectively to hold people energetic in a local community through rewards?
• [19:02] What are a couple of of your favored communities that you imagine are doing it suitable?
• [20:25] Exactly where can people today learn much more about you and your operate?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

HubSpot Podcast Community is the audio desired destination for small business pros who seek the most effective education and learning and inspiration on how to develop a business enterprise.