Rainbows Hospice: delivering a world-class website

We get to operate with some magnificent firms, but we’re also proud to do the job with a variety of charities across a range of essential brings about. 

So, when Rainbows Hospice for Little ones and Younger Individuals approached us to make a upcoming-evidence web-site to meet up with the requires of a electronic-1st practical experience for employees, company customers and supporters, we bought to work…

About the shopper

Masking the East Midlands spot, Rainbows Hospice treatment for hundreds of families every single calendar year who have a little one or youthful human being with a major or terminal illness. 

They deliver a range of products and services such as bereavement assistance, stop of daily life treatment, symptom administration, small breaks and respite treatment with guidance from a workforce of medical practitioners with expertise in children’s palliative and conclude of existence care. 

Their mission is to guidance every kid and younger particular person in achieving their full opportunity and developing recollections for their families to treasure. 

The concerns they confronted

The Rainbows internet site turned a vital tool for people who want its help and also for marketing uses to elevate crucial resources and make public recognition, as Rainbows relies on elevating the large the vast majority of their profits from voluntary donations.

Their recent site little by little became unfit for purpose, experiencing technical difficulties which led to difficulties when donating on the net and the current CMS was unsuitable for the Rainbows workforce to use as it lacked adaptability.

This is where by we jumped in. Rainbows challenged us to generate a planet-class, user-helpful web-site to satisfy the wants of their staff members, assistance users and supporters.

Kate Vines, Challenge Supply Manager at Hallam mentioned: “Rainbows arrived to us with a couple of troubles all-around the person practical experience on the donations website page together with some troubles they were having processing the donations.

“The workforce at Hallam labored intently with Rainbows to make certain all needs were being fulfilled and to deliver a resolution that not only appeared fantastic but also resolved their earlier fears all over donating.

“The perform is now in its second section, the place we are producing even further improvements to the web-site to include in additional attributes and features.”

What did we do?

Our goal was to make a shiny, engaging and, of system, totally-purposeful web-site on WordPress CMS. 

The initially step we took was to operate discovery workshops with the Rainbows team to uncover their agony factors and discover the needs of each of the main viewers and consumer teams. We then produced wireframes and Search engine optimisation investigate to make guaranteed the brand name, end users and search engines were being all taken into thought.

Jake Third, Controlling Director at Hallam said: “I appreciate it when we deliver a terrific merchandise for a significant result in – our challenge with Rainbows is a best case in point of this. We accomplished tailor made integration with their CRM to boost operational efficiency. We also managed to improve their cellular velocity to 100 and their bounce price declined by 16%. Effectively finished to the complete staff who expertly managed this task.”

Ta-da! The effects are in… 

We pride ourselves on having a unified approach to deliver fantastic benefits to our clients.We observed an enhancement in all spots throughout the board including consumer engagement, decreasing bounce prices and bettering viewing time.

Nishil Saujani, Head of Internet marketing and Communications at Rainbows Hospice, stated: “Working with Hallam has been a satisfaction. When we commenced planning for this undertaking around a 12 months in the past, obtaining been by way of the process prior to, I braced myself for a tricky twelve months forward. Even so, Beth, Kate, Tom, Dave and the group served guarantee all the things ran easily and the process was almost pain-free.”

Examine out the circumstance research

Do you want Hallam on your aspect?

If you have a very similar obstacle in mind, just explain to us what you want to attain – we’ll allow you know what experience we have in your sector and how we can assistance you. 

Get in contact to organize an informal chat and understand how our professionals can support your small business to thrive on-line.