Finding the Best Sales Expert to Represent Your Business

When building a successful brand, one of the things you need to remember is having the necessities to satisfy your current and potential customers, as they are the key to making or breaking your business in the long run. 

In addition, you will need to have the right sales expert for your company to represent your products or services and communicate them effectively to the public. Finding the right sales expert would positively impact your company and push your customers away – ultimately leading to the downfall of your business. 

To ensure that you maintain a good reputation in the industry, we approached professionals in the business to help us out. Anthony Iannarino, for example, is known to be an accomplished American entrepreneur and sales expert. Many of you might even know him as the founder of the Iannarino Fullen Group. 

After taking on his family’s staffing business, Iannarino led the business from $3 million to $50 million in only a couple of years. In 2009, Iannarino set up The Sales Blog, where he gained recognition as the top thought leader in sales strategy. In addition to that, he is also the designer of Level 4 Value Creation and Building Consensus. 

Currently, Iannarino holds the title of President and Chief Sales Officer at SOLUTIONS Staffing and is the Managing Director of B2B Sales Coach. Plus, he is also an Adjunct Faculty member at the Capital University’s School of Management and Leadership, where he teaches social media marketing, personal selling, and persuasive marketing within their MBA program. 

As a professional in the industry, he provided us with expert advice on finding the best sales specialist for your business. 

Conducting Several Interviews 

A structured interview process will allow you to find out which applicants you don’t want to hire. In addition, it also helps to have several rounds of interviews when you are planning to hire. Going through several applicants will ensure that you get the right people for the job who share the same ambition as you and are participating for the company’s success. 

Consider Sales Styles and Past Performances 

When interviewing candidates, look at their performance in their past roles and look into how consistent they have been with it and do they have the requisite talent that would be ideal for your business. If so, you need to check whether they are someone you can see yourself working with in the future. Plus, it would also help to look into what characteristics they embody – their morals and qualities that they believe in and how they can impact your company. 

Being Transparent About Standards 

To avoid hiring the wrong people, you must be clear about what kind of person you want for the position. Have a plan in mind about the behaviors and skills necessary to drive positional success that fit into the culture of your team.