Company called META.is suing Meta for stealing its name

A company that suggests it has applied the Meta name for additional than a ten years is suing Facebook’s and Instagram’s parent corporation for having “brazenly violated elementary mental house rights” with its rebrand final 12 months. 

New York-based digital reality enterprise META.is is suing Meta in Manhattan federal court docket, in accordance to a complaint built general public on Tuesday.

“Facebook has overtly violated fundamental mental house legal rights enshrined in U.S. regulation to obliterate a small business, Meta,” lawyers for META.is wrote in the compliant. “Meta stands no probability versus the company goliath that is Fb.” 

META.is was founded in 2010 and creates “multi-sensory are living experiences” in “experiential and immersive technologies” at events which include such as SXSW, Coachella and Cannes Lions, in accordance to the company. 

Right after Mark Zuckerburg introduced Facebook’s rebrand as Meta in Oct 2021, META.is says it approached the social media huge with evidence that it was infringing on META.is’ intellectual home legal rights. META.is says it’s been granted a trademark for its name. 

The companies engaged in 8 months of fruitless negotiations, leaving META.is with no choice but to sue Meta this 7 days mainly because its business enterprise has been “irrevocably and irreparably harmed,” according to the suit. 

Meta’s rebrand has destroyed META.is’ company by baffling potential shoppers, the enterprise alleges. 

“Consumers are probably to mistakenly think that Meta’s products and solutions and products and services emanate from Fb and that Meta is by some means affiliated or involved with Fb,” the suit reads.

Meta did not promptly reply to a request for comment. 

In a statement to The Write-up, META.is’ founder and CEO Justin Bolognino explained the firm was “overwhelmed by the aid we have gained from the creator community and wider public” because submitting the go well with.