A Complete Guide To Purchasing a Domain Name

One of the essential aspects of your website is its domain name. Choosing the right name can go a long way in ensuring the success of your site. But, if you are running a business, then should you have a domain name that is the same as your business name?

Or should it have some other elements? For example, what should be the structure of the name? Should it be only letters? Or a combination of letters and characters? There are many things you must consider before buying a domain name. 

In this article, we will discuss all aspects you must consider and offer a complete guide to help you buy a domain name for your website.

Are domain names available for free too?

Yes, they are. Many online services providers and web hosting companies offer free domain names to their customers. However, these names have certain restrictions or terms associated with them. For example, many companies add their brand name to your domain name to offer it free. 

For example, if you start a blog site with WordPress.com, you get a free domain name that will look like this: www.yourdomainname.wordpress.com. This makes it evident that you have opted for a free domain that might not suit your brand’s image.

When you opt for a paid or premium domain name, you have complete control over it. You can have short names that people can easily remember and associate with your business. Also, there are no terms or restrictions to consider.

Whether you decide to buy domains or opt for free ones, make sure that you consider the long-term implications of your choice.

Remember these things before buying a domain name

If you are planning to buy a domain name online, then keep these things in mind:

·    Relevant and easy to remember: This is the first thing you need to remember while choosing a domain name. It should also be relevant to your business. While you can get creative while choosing a domain name, keep the creativity confined within these two limits.

·         Avoid unintentional trademark issues: Avoid choosing a domain name that sounds similar to an existing brand, even if it is spelt differently. If you have developed an innovative domain name, conduct a domain name search and ensure that you are not infringing upon any trademarks.

·         Look at domain history: The domain name you choose might have been used by some other business. Hence, before buying a name, do due diligence and look at the history of the domain name. You wouldn’t want to walk into a blacklisted domain name.

·         Buy multiple domains: Do you know what happens if you type www.Gogle.com in the web browser? It will take you to the homepage of Google. This is because the company has purchased multiple domains to cover mis-spellings of its domain name. This can be an essential strategy to avoid losing customers, especially if your domain name is not a regular English word or is challenging to spell.

·         Choose domain extensions carefully: In the URL, www.google.com, “.com” is the domain name extension. Most people know extensions like com, net, org, and gov. However, over 1500 domain extensions are based on geographical locations and industry types. Choose the extension after considering these options.

·         Opt for a reputed domain registrar: Make sure you buy the domain name from a reputed domain registrar. Look for registrars that offer competitive pricing, top-notch security, and reliable customer support.

Summing Up

The right domain name can boost your site’s online presence and create a credible and memorable brand identity. 

If you are looking for an NZ domain name, then make sure that you research your options and follow the tips mentioned above to purchase the perfect domain name for your website. Good Luck!