Yesterday — #MartechDay, yay! — we unveiled the world-wide 2022 marketing and advertising technologies landscape, soon after using a yr off in 2021. It grew a impressive 24% to 9,932 alternatives. To make it readable, we truly created it entirely interactive at martechmap.com, in which you can search, filter, zoom, and additional. It’s very wild.
But regardless of its intellect-boggling scale, the martech landscape has generally been a sidebar to the actual story of how technologies is modifying marketing. The really cool stuff for me is how entrepreneurs leverage these tools with approach, talent, and imagination to obtain remarkable results for their companies and their clients.
This is why The Stackies: Advertising Tech Stack Awards are my beloved neighborhood event in the martech marketplace. Each individual 12 months, entrepreneurs enter by sharing a solitary slide that illustrates their martech stack. They usually shout-out to the specific goods they use. But the greatest types convey how they consider about their stack conceptually. How does it fit into their organizational working system? How does it support their buyer journey?
Collectively, they give us some insight into how martech is becoming utilized.
And, due to the fact it is also a enjoyable awards program, a lot of structure their stack slides with a very little additional pizzazz. Not always applicable to the stack’s mission, but entertaining to look at.
This 12 months, 32 firms sent in stack illustrations. You can see all of them in the no cost State of Martech 2022 report we launched yesterday — The Stackies begin on site 31. (And if you want to perspective the ones from former a long time, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 for each experienced entry to a non-gain. In the earlier, we’ve donated to businesses that market range and inclusion in martech. This year, given the awful scenario in Ukraine, we’re donating the $3,200 to the International Rescue Committee.
Each yr, we also find 5 “winners” for the awards. I place winners in quotes simply because, whilst the kinds we pick out are brilliant illustrations of martech stacks that have brought anything specifically practical or inventive to their visualization, everyone who contributes to The Stackies is a winner in my eyes. The martech community as a full wins from this impressive corpus of authentic-globe stack illustrations.
4 Winning Stacks from 2021, Up to date for 2022
My gratitude is particularly enormous for firms who enter The Stackies multiple a long time in a row. They give us a window into how martech stacks evolve about time, technically and conceptually.
4 of the 5 winners from last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered yet again this calendar year with up to date slides, and wow, they are significantly amazing. They totally qualify as successful entries all over again.
Having said that, we needed to unfold the really like a little bit to contributors who did not just get previous yr. So while we didn’t pick out them as winners for 2022, they definitely are worthy of to be acknowledged as “standing winners” from previous calendar year.
Right here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so considerably for continuing to add to The Stackies! This kind of a excellent way to aid the broader martech community.
5 Martech Stacks from New Winners in 2022
Nevertheless, deciding upon 5 winners between all the remaining good entries was hard. These are the ones we picked, but I strongly persuade you to obtain the total established in the Condition of Martech 2022 report and select out your favorites. Share them on social media and give a shout-out to individuals corporations to let them know you enjoy their contributions.
Our five picks, in alphabetical buy:
All over again, a huge, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There ended up so quite a few fantastic entries from the AMA, Annum, Cvent, Digital Arrive at, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and much more. Test them all out.